After weeks of dry heat across May and June, the fields are already turning golden — and with them comes that familiar stir of anticipation. The Roe Rut is nearly upon us.

Here in England, we look toward the last ten days of July/first two weeks of August with cautious optimism. When the stars align — warm air, steady pressure, and willing deer — there’s no thrill quite like calling in a good mature Roebuck, you've been seeing all Spring. And while it’s never an exact science, here are ten Cervus-UK tips we’ve learned through years of trial, error, and the occasional bit of blind luck.